| 从而更为科学、有效地研究钱包份额的相关问题，以提高研究结论的普适性与可靠性。
参考文献
1 Peppers,Don,Rogers,Martha.The end of mass marke- ting[J]. Marketing Tools, 1995, 2(2):42-50.
2 Abbie Griffin and John R. Hauser Marketing Science, Vol. 12, No. 1 (Winter, 1993):1-27.
3 Storbacka.Customer Relationship Management:Creating Competitive Asvantage Through Win-Win Relationship Strategies[J].McGraw- Hill,2001,(12).
4 Jones TO, Sasser W E. Why Satisfied Customers Defect [J].Harvard Business Review, 1995,73 (6):88-99.
5 Eugene.Anderson,Mary.Sullivan.The Antecedents and Consequences of Customer Satisfaction for Firms. MarketingScience.1993,2 (2):125—143.
6 Hoekstra, et al.The Customer Concept:The Basis for a New Marketing Paradigm. Journal ofMarket-focused Management, 1999, 4(1):43-76.
7 Zeithaml Valarie A. Service Quality, Profitability, and the Economic Worth of Customers:What We Know and What We Need to Learn [J]. Journal of the Academy of Marketing Science,2000,28(1):67-85.
8 Daniel E.Innis, Bernard J .La Londe. Modelling The Effects of Customer Service Performance onPurchase Intention in The Channel [J ] .Journal of Marketing–Theory andPractice , Spring 1994 , 45-59.
9 Fabrice Clerfeuille, Yannick Poubanne. Differences in the contributions of elements ofservice to satisfaction, commitment and consumers share of purchase: A studyfrom the tetraclass model Journal of Targeting[J]. Measure-
10 Anne W. Mgi.Share of wallet in retailing:the effects of customer satisfaction,loyalty cards and shopper characteristics [J]. Journal ofRetailing. 2003,79:97–106.
11 Kim, W., et al.. Contingency variables for customer share of visits to full-servicerestaurant[J]. International Journal of Hospitality Management. (2009), doi: 10.1016 /j.ijhm.2009.07.003.
12 Bruce Cooil, Timothy L. Keiningham, Lerzan Aksoy, & Michael Hsu. A Longitudinal Analysisof Customer Satisfaction and Share of Wallet: Investigating the ModeratingEffect of Customer Characteristics. Journal of Marketing[J]. Vol. 71 (January2007), 67–83.
13 Das Narayandas, Bowman Douglas. Linking Customer Management Effort to Customer Profitability inBusiness Markets [J]. Journal of Marketing Research ,2004, 41(4):433-447.
14 Peter C. Verhoef. Understanding the Effect of Customer Relationship Management Effortson Customer Retention and Customer Share Development. Journal of Marketing:Vol. 67 (October 2003), 30–45.
15 Jenny van Doorn & Peter C. Verhoef. Critical Incidents and the Impact of Satisfaction onCustomer Share. Journal of Marketing, Vol. 72 (July 2008):123–142.
16 Bowman Douglas, Das Narayandas. Managing Custo-
17 Garland Ron.Share of Wallet’s Role in Customer Profitability[J].Journal of FinancialServices Marketin- g,2004,8(3):259-268.
18 Garland Ron, Philip Gendall. Testing Dick and Basu′s Customer Loyalty Model [J]. Australasian Marketing Journal,2005,12(3):81-87.
19 Reinartz Werner, Jacquelyn S Thomas, V Kumar. Balancing Acquisition and RetentionResources to Maximize Customer Profitability [J]. Journal of Marketing,2005,69(1):63-79.
20 Derek Allen,Tanniru Rao. Analysis of Customer Satisfaction Data [M]. American Societyfor Quality Inc., 2000.
21 Hoekstra, Janny C., Peter S. H. Leeflang, Dick R. Wittink. The Customer Concept:The Basis for aNew MarketingParadigm[J].Journal of Market focused Manag- ement, 1999, 4(1):43-76.
22 Russell Wayne Lacey. Customer Loyalty Programs:Strategic Value to Relationship Marketing[J].Doctoral dissertation. The University of Alabama,2003.
23 COYLES, Stephanie; GOKEY, Timothy G. NO ES SUFICIENTE RETENERLOS[J]. GESTION,2002,7(4): 88-93.
24 Keiningham T L , Perkins Munn T. The Impact of Customer Satisfaction on Share of wallet in aBusiness to Business Environment [J]. Journal of Service Research ,2003,6(1):37-50. 4/4 首页 上一页 2 3 4 |
